Seeing the logo design of famous brands like Nike, KFC, and Apple you must have thought about how simple they are and the designer doesn't have to put much effort to design it. But this is not the case; designing requires lots of ideas, creativeness, hard work, and forethought. The success of these brands wasn’t the single day of hard work it requires months of practice and studies to reach the desired position.
Keep in mind the symbol is what you try to send the message to the target audience. So it should carry the exact message you try to convey so it meets the customer's eye. In this article, we will try to understand what the actual logo is and how we can bring instant success through it.
Hidden message
Your logo is not just a downloaded picture with some alteration to it; it is a complete package that describes your brand’s identity, mission, and vision. A symbol without any message is not a symbol that’s why most of them are rejected by the public. However, it is not easy to design with hidden meanings. Many designers fail to come up with meaningful ones when they want to deliver some messages.
As a designer thinks about how you can describe your brand. Think about everything that comes up into your mind and draw it on a piece of paper this is the first step towards a successful logo. Don’t limit yourself to make a connection and at a time you will be successful to design it. For those who are unaware of FedEx take a look between the “E” and the “X,” where the negative space forms an arrow. It indicates forward momentum, speed, and precision.
Define your brand identity and create a first impression
A logo design tells your customer who you are and what you do. It will not just introduce your brand to the customer but also tells what type of product or service you sell, or what benefit you offer to the consumers. A customer will decide at just the first glance that either you are worth considering or not. It will introduce the company to the target audience and if its design well they will be much motivated to know more about you.
The colours, words, shape these tell the specific story and build the foundation for the entire narrative of the brand.
Conclusion
Either you have decided to create or buy a logo always look for the thing that brings success to your business. Designing a symbol should be the first priority for your business as it will represent where a person can’t go.