As a business owner, you need to have a clear picture of what a logo is. It is the face of the business and it helps the target audience to make the judgment based upon the creativeness, uniqueness, and hidden message in it. Apart from all these advantages still most of the business owners shrink to design or buy it. If we say it is the most disputed and misunderstood thing in the business we couldn’t be more wrong. It seems everyone has a theory about what makes or breaks a good logo, but none of them seem to be working.
Several misunderstood things stop business owners to buy a symbol. Either buying worth it or it is simply a waste of money? A question like this and several others makes people think about. There are endless myths regarding logo design. We are here to shed some light on whether they are true or not.
Should reflect what the company does
The biggest misconception that the people has in their mind that a logo must represent what business do. This means if a business is selling ice then it should have an ice-cream tub or cone in their symbol; which is not correct at all. Similarly, every country has its representation known as the flag that makes people recognize the country. Just like that companies have logos. They all meant the same to identify and differentiate their identity from everyone else in the crowd.
When you try to create the product or the service in your symbol then you will miserably fail. That’s purely the beginning of damaging your own business, as a logo is just the small picture simply it does have enough room to tell everything that what you do and why you do.
Should have a symbol
When we consider a symbol or dynamic character to represent the brands we first need to make it without it. Well, a symbol is not always necessary to be included in the logo without the symbol sometimes business emblem even make more strong impact. An emblem without a symbol is simple and the simple one is memorable and the memorable one is the best design a company can ever have.
The biggest brand you have ever seen such as Google, Sony, Microsoft, or Samsung they don’t have a symbol that represents them still they are considered the most dominant brand in their respective industries. Samsung doesn’t need a mobile and Facebook never had a book in their logo still they are easily recognized.
Should follow the industry style
Almost every time we see a bakery logo the same pudgy baker wearing a toque appears. Similarly, a pizza one has got the same baker with the oven holding a large pizza in a ridiculous way. Similarly, 9 out of 10 ice cream logos are colourful and have the feel of amusement.
These things are not the rules they are just the over-hype concepts use several times by the logo designer to design. But now people are exhausted when they look at these kinds of emblem. Kill the voice that tells you how a emblem should look. Be bold, be unexpected, and break the rules. That’s how new rules get created.
Conclusion
The logo design if created correctly it can be the best way to take the business to the new height. Otherwise, it can be a distressing pill to swallow. Following were the general myths and misconceptions that people have made just to defame the importance of it.
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