Designing a logo to have a fancy and decorative identification is not a good or a successful design. More than that a Business symbol has an intention, which is mostly to make an impression on the target audience. In addition to that, a logo with a concealed message tends to be more mesmerizing and aesthetically pleasing.
We see lots of emblems in our daily life from walking down to a street to our computer screen they appear from everywhere. But remember most of them are not memorable because the way they are designed is complete and opposite what it should be. In this article, we will discuss few important secrets that some renowned logo contain which help them to make instant recognition. So let’s start
Amazon
There is no way you don’t have heard the name Amazon as it’s the largest e-commerce, cloud computing, digital streaming, and artificial intelligence Company based in Seattle. But have you ever noticed its logo, from the outside it’s just a simple sans serif typeface Officina Sans Bold but when you examine you can see an arrow that stretches from the letter A to Z, it tells us that we sell everything you want.
The story does not just end here, the arrow also makes a smile it means customer satisfaction.
FedEx
FedEx is the finest example of a clever business logo. From the inception of FedEx, it was just a plain blue wordmark on a patterned blue background. But in the year 1994, they came up with the holy and iconic design which no one would ever think of. The goal of every shipping company is to deliver the parcel to the final destination without any damage or loss of value in a timely and opportune manner. FedEx does the same the arrow created from the negative space indicates speed, movement, and precision.
Target
Only a single word will sum up the greatness of the target logo which is “simplistic”. The first target symbol was launch in the year 1962, originally it had three white and three red rings with the company name boldly displayed across it. But as time passes they made modifications to it at some time they just remain with the bold letter Target. But in 2000 they came up with a unique idea that idea was the standalone bull's eye will be the next design and it was truly the best decision they ever took.
The target symbol has two letters inside each other as it communicates universal the negative space between them creates a sense of strength and trust. Moreover, the color red denotes passion and desire. White represents brilliance, purity, and goodness. Even with the simple letter, we can easily recognize the company that is what a perfect one can do for your business. When you see it, you immediately think of the one or two items you’ll need and the shopping cart full of items you’ll walk out with.
Baskin-Robbins
Talking about the mesmerizing design so could we forget about the Baskin- Robbins. Known for their mouth-watering ice-cream flavours they are the world's most famous and largest chain of ice cream stores. Not just their flavours are unique their logo is more we say creative and aesthetic pleasing.
Baskin Robbins is one of the great symbols with a hidden meaning. The logo is for an ice cream brand that serves 31 flavours. This number is there in the design between the letters B and R. The message is that you experience fun and energy when enjoying their ice cream.
Conclusion
When we buy logo design it is necessary that we keep our desires and wishes at a side because they are not designed to a person's wishes. In opposite, the symbol is created looking at the product and the target audience only after that we can create a Mesmerizing one.