The recent redesigning of the BBC logo cost $1,800,000. Seeing this price you may wonder that spending millions of dollars is necessary to get the successful one. So let me tell you story is not the same every time the symbol of twitter cost their team 15 bucks. It means spending millions is not what matters it’s about the hard work and branding solution that your design should carry.
The logo is the face of any brand. When created correctly, it can be a powerful asset to your brand. Reading this article, you will save your dollars and understand 5 essential rules of designing that will help you to get most out of a custom made design in 2021.
Understand you brand
You can’t design a perfectly recognize logo until you don’t know what your brand is. And what product or service you offer in the end. Well, this step requires lots of imagination, creativity and power to think out of the box. As you believe you have sufficient ideas note down in a notebook. That’s how you are fighting with your ideas of designing is a best practice to get the perfect design.
Start with a rough sketch
Start with drawing some irregular shapes and objects which kind of relate to your brand. It is always a good idea to prepare an outline of your logo design before starting with the process. Well, strange objects and diagram might seem weird sometimes but you have to continue with that.
To keep things simple and easy, delay the colours on your diagram. During this process try to keep your mind as refreshing as possible to take a break in between designing it. Take break fresh your mind and start over, that’s the way new designing and refining ideas hits your mind.
Finalize your design
At some step, you will realize that you have to sketch all your ideas and concept and it’s time for you to finalize the design. The final design will never be going to work out on a sketch pad or piece of paper you need to vectorize it over the designing tools. Over these tools, you will get your final logo in a vector form. And after getting that you will be able to display, send, or can upload anywhere you want.
Decorate with colour and typography
Both Colour and typography are essential to logo designing. Now is the time to provide your design with a name, complexion and identity. Selecting the correct typography and colour is a hard task as most of the people are unaware of it.
If you are not sure as to what colours would suit your design, it’s always better to carry out thorough research, based on your product and industry specifics. Moreover, you can also take some kind of ideas and inspiration from your rivals in your industry.
Make it simple and memorable
A logo is meant to be a medium to recognize by the target audience that’s why it is crucial to keep a simple look. From first sight, it should be clear and easy for your customer. Well, it will not only display of the billboard or a website icon it will be everywhere so keep it as simple and memorable so your customer never doubts ever.
Simplicity also means you can make small tweaks to your designs over time, and still have it convey the idea of your brand. If you buy logos online they might me making you fool by giving you a design which is completely a cheated one.
Conclusion
Either you are designing or buy a logo you should never delay for it as it will not only create a successful branding journey but also help your customer to make instant recognition. If you think that designing a symbol might not bring success go to any designing company they have more talented and skilled designers out there