Logos are the door to your businesses. People create an opinion about the brand by looking at its symbol only. It exactly likes, when people judge the book from its cover. Therefore, a cover of your business should be so attractive that it gains customer's attention and convince them to know more about you. However, logo design is a science; it requires great intellectual and observational skills to design a logo that represents a business in its best way.
Therefore this article will give you the golden rules that are necessary to use, to make a logo successful.
Shows the personality of a brand Every person has his own different personality based on its characteristics that make them unique from others. The same goes for the brand personality; you have to identify the attributes of your brand which makes it different from others and creates its own personality. Think about the specific traits of your business, like it is lively, youthful, generous, thoughtful, innovative, or sophisticated.
The brand personality is something that your customers can relate to, that creates an association with a brand.
Tells the Story Your emblem should be able to tell the story to your customers. It helps customers in connecting with you more and gets inspired by your brand. Customers remember the great story and also great design. Before businesses used to market them with the message of “our product is the best, therefore you should buy it”. However, now, people want to know why it’s the best? How it’s produced? Or what the inspiration behind it is?
Therefore, to tell your story, think about what motivated you to start your business in the first place. Integrate that passion into your story. Then use the different elements of designing like colours, fonts, and shapes to convey that message effectively.
For example, look at Amazon. Its emblem tells the story, that they have everything from A to Z, the arrow relates to the delivery of the products, and makes a sign of a smile, that of the customer when they receive their package or the company when they send. It also indicates the friendliness of a brand.
Shows Longevity Logos help to create associations, but that connection could not be built instantly, it takes time. However, that association could be built through designing a buying logo that remains appropriate over time. Whereas, if you rely on trends, then it would start looking outdated or bored once the trend fades out.
Therefore, use the elements that look consistent over time, and if needed then by small tweaking, start looking fresh and updated. If we see the logo evaluation of big brands, we can see that they make slight adjustments as the years' pass, but their essence remains the same. Thus, while designing, a balance must be struck between the modern and the timeless.
Has the Flexibility Buy a logo is the face of your brand. It represents a business on different platforms and used in various marketing materials. Like business cards, billboards, advertisements, social media sites, and product packaging.
However, the different sizes are used in different platforms for that sometimes it needs to be stretch and compressed. Therefore, design it in vector graphics, which gives quality to the emblem and could easily fit in each scenario.
Conclusion Designing a logo is not hard, but designing a great logo that perfectly fits with your businesses needs a bite more effort. This article has given you the golden rules which are needed in logo designing to making it connected with your audience, and represent your brand in long term.
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