Even though a logo looks simple, its making process involves several elements. To make a logo that speaks for your brand or truly embodies your brand personality, it can take months or even years. The well-known brands like Nike, Adidas, and Apple went through a lot of pressure while creating their emblems, and the results weren't appealing at first.
The new icon of Airbnb, for example, was supposed to represent the potential of the brand to provide global travellers with a sense of belonging, but the organization came under pressure when the media found out that it looked like anything from a guitar pick to parts of the human structure.
In a nutshell, effective logos that leave a mark in the mind of the audience, can take a long time and undergoes several up and down to be created. In this article, we will discuss how long a logo can take to be designed and the factors involved in this procedure.
Logo making process: we will look into what are those steps involved in the making of the emblem, below.
Meeting with the client:
This is the foremost in the logo development process, it is indeed an important element, because the project may struggle if you don't maintain a good relationship with your client, furthermore, it is essential to get proper knowledge about client's needs and requirements for its emblem design. This meeting may take a day or two or sometimes weeks to get the things finalized.
During the meeting, there are several questions a designer should ask his clients before starting with designing directly. What is the company name? Who is the audience of the company? Who is the company's competitor? Are included in those important questions, the answer of which is crucial for creating an effective logo.
Designing a brief:
Secondly, in this process after a designer had a meeting with his client and knowing the insights about his emblem design, proceeds and offers a proposal which is nothing but a rough idea or outline of everything that has been discussed earlier and gives his action plan of creating his client's design.
After receiving the proposal, the client approved it and the designer proceeds to the next step. However, this step may also take time to complete based on client’s satisfaction.
Study and research:
This one count as the most important and time taking step, because it involves deep research of client business, products and services. And if it is the case of rebranding they have look at the latest brand properties of the client to see what they've been doing to influenced clients in the past and whether that's something we're trying to take forward or eliminate. For that, they have to look at a new attack campaign and readjust their brand message and policy.
Also, the step includes research on the competitors of the brands in the market place to see if they can leverage advantage to their clients.
Inspiration:
It is a motivational stage, designer are not looking for any advice or any particular sort of symbol, and all they do is just getting their heads into the design mode and looking at exciting emblems.When you step in the market to buy logo, you must have an idea of how it should be based on the inspiration you got from a well-known, existing one. At this stage, designers do the same, theygoing to look at logo reference collection, and check motivational emblem websites for inspiration.
Sketch a design:
It's all about getting something done, in this step emblem makers sketch down the ideas and concepts they have about their client's emblem. Some emblem makers spend a lot of time on this step, while other designers can hurry this step or just skip it completely, which we believe is a major mistake.
Use of adobe illustrator:
Designers will draw up those ideas and dust them off and get to see them and how they appear in a fuller manner on screen. This step can also be time-taking because they check in colours combinations, style and other graphical features to make sure the symbol looks best possibly effective.
Second meeting with a client:
It's crucial when you're in this vital phase of the logo design process, you have face-to-face meetings with a customer. You will also figure out how the customer provides you with suggestions based on a critical point of view of the logo being in their company with their products or if they are passionate about it and send you their preferences and dislikes.
Final logo modification and revision:
Here emblem makers narrowed all the things down to one final idea and going to take the concept and make a few variants of it and tweak minor bits of it and finalize the typography at this stage that needs to go with the logo.
After that, the addition of colours, settling the style of emblems, overall design presentation and finally the payment and copyright transferring take place, which needs further time as well.
Conclusion:
"Great things take time to happen", same goes with the case of design development, the more time you invest the great your emblem be. So when you go out to buy logo design, don't hurry, take your time and come up with the strong and effective one which could be remembered for a long time.