Toyota, one of the world's top car manufacturers, has been supplying a wide variety of automobiles since the company was founded in 1939. One of the most distinctive symbols of history is its emblem. For decades, it has been used on the front of millions and millions of cars, as well as in TV commercials, newspapers, and websites.
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In this article we’ll look at the Toyota Logo and the brand's past in this article, and the role the logo has played in the incredible success of the company. Which will inform you about how a minor brand and its logo evolves in one huge and successful one.
A brief past of Toyota: This company didn't start with manufacturing or selling vehicles. It first began with selling textile and automatic looms. The Japanese government, however, began encouraging Toyoda to grow into car manufacturing in the early 1930s to supply China with the nation's unfolding conflict.
The son of the company's founder, Kiichiro Toyoda, travelled to Europe to study the dynamics of car manufacturing, and the company produced its first Type A engine in 1934. Toyoda Automatic Loom Works' automotive production wing became its corporation, which was called Toyota. It is the second most profitable industry in Japan as well. Today, by offering inexpensive, fuel-efficient trucks, automobiles, and SUVs, this corporation has gathered a significant share of the global automotive market.
Its logo design: As a product of a public auction, the first emblem for this giant business came in. It was also during this competition that it was decided to replace the name 'Toyota' with the name 'Toyoda.' The corporation persisted with the outcome of the competition, changing its name to Toyota and selecting a diamond-shaped blue and red symbol as the very first logo of the company.
This one served the business until 1989 when a new symbol was introduced by this brand to mark their 50th anniversary. This new symbol featured three different ovals combined and is the company's still-used emblem to this day. Designers have spent five years designing the current design, according to the corporation, to ensure that the design is widely received in many of the company's overseas applications.
Features of Toyota logo design and the meaning behind: Within the wider oval, the two perpendicular ovals reflect the client's heart and the company's heart. They are superimposed to represent a partnership and trust in each other that is mutually beneficial. Within the outer oval, the overlap of the two perpendicular ovals symbolizes "T" for Toyota, as well as a steering wheel, representing the car itself. The outer oval symbolizes the Toyota-embracing world. Similar to the "brush" art known in Japanese culture, each oval is contoured with numerous stroke thicknesses.
Evolution in Toyota logo design: The brand has undergone four redesigns previously to the development of the iconic oval design, seeking to find a better visual depiction of the core values and character. The emblem of this brand experienced variety of transformation in the old days, which includes changes in its volume or sizes, expect the alteration in the color which took the symbol to existing stability, any other major changes were avoided.
1935: The red and white diamond-shaped design of the corporation with an inscription embedded in the middle was the first emblem of the brand which was designed in 1935. The letter was in same –serif typeface and was flat and bold.
1949: The Japanese version was produced in 1949. It was the only official design for the first ten years. It was a bold red circle, standing for "Toyota" with a white background and white hieroglyphs.
1958: In 1958, the first Buy a logo type was created for the American market. In both capitals, it was a plain and strict black-on-white inscription.
1969: The brand made itself look more sleek and inclusive by simplifying the lines of the emblem, in 1969.
1978: In 1978, the paint scheme went back to red and white. The symbol, still in use today, has bolder and more balanced lines than the previous edition.
1989:
In 1989, the famous oval design was created and has not been altered since.
2019: The redesign of the company's visual identity, held in 2019, repeats the previous iteration of the Wordmark typeface from the current version, but it appears more sleek and optimistic thanks to the use of the new color.
2020: The Japanese brand agreed to simplify its visual identity in 2020 and deleted the text component entirely, retaining the classic mark as the only feature of the symbol.
Conclusion: This organization's logo is now well-known all over the world. It is generating automobiles for many generations now and people nowadays associate emblem of it with great cars. We hope the article helped you realize that success comes with time and requires consistent hard work. So if you go to buy logo design in future for yourself, always keep it up to date for better recognition and lasting success.