While planning all the marketing strategies, logos can't be overlooked as they are a vital part of business success. 13% of it captures consumers' attraction, and 7% it makes them curious to know more about the brand. That's why while creating a design, it's just not a designer who brings out the best outcomes but the entrepreneur's efforts as well.
A design brief is all the information that is documented for the graphic designers. The document carries all the details and even the slightest information about your brand to add to your design.
But writing a design brief itself can get tricky as well. So here is how to write a killer design brief for getting a custom logo for your brand?
1. Write about Your Business: The more you give the tiniest information about your brand, the exceptional your design will turn out, no matter how simple it. It will be representing your business, and that is only possible when one openly tells all the bits and pieces about its brand.
Briefly define your business's name, your target audience and market, what product you consume, what culture you represent, and what is your type? Mention every slenderest detail you want in your design as it will let your designer embrace more of its creativity. Do tell them the tagline of your brand to include the elements of your tagline in it. Tell them if you want the tagline to be in your logo or not.
Also, add your creativity in your brief as well. Suppose your brand name is Dunkin doughnuts, then write in your detail with perfect spacing and letter just the way you want. If you want it to be written like "dbunkin doughnuts" or "DunkinDouGnuts" so add it in your brief detail as it is.
An ordinary designer knows how to create, but an exceptional designer knows all the tips and tricks to attract the targeted audience through its design. That is why informing the designer about your target audience, the products you will be manufacturing, and the target market will be a great help for them
. The designer looks around the competitors and market, observes, and adds extra renovation in its design to make it look more effective and splendid as the experienced ones have all the idea what suits in the markets and what not! Also, do mention that your brand is fun or formal as these two genres make huge differences in the design and its visuals.
2. Mention Timing: Setting a time limit is a great strategy for business to make out work. But be realistic over here. A design absorbs your brain out, and then creating is such a task. It's nothing like telling your designer your requirement, and he/she will use their magic stick to create it, neither it just will be created on the Microsoft paint.
So, be realistic in setting a time deadline, and on the contrary, that keep in mind that you will need more time to make revisions, changes, or add more variations to the design. Creating a perfect, in all aspects, design at one go happens in very rare cases.
If you are in an emergency or short of time, then set a design contest among the designers as it is the best way to bring out the best results, it will bring a large pool of designers and all of them will be competing with each other. Ensuring rapid responses comparatively logo agencies or freelancers.
Mentioning the time limit in your brief detail is one of the most crucial and effective steps to follow.
3. Be Open About Your Budget: Always be loyal and honest about your budget from the beginning. As the designers will have a reality check about your constraints and how much you can afford. Then they'll create your deign up to that. Your logo does depend on your investment as the best results just come according to the money you invested.
But that surely does not mean to get disappointed or expect least if you have a low budget. Remember, Nike "tick" cause them around $30, but it is the most recognizable and appreciated symbol globally in all the markets. All it had was a great mindset and conceptual strategy behind it.
4. Write Your Style Preferences: Now that your designer is well aware of your business and its background, time limit, and budget. The only thing that is left to be added to your bio is your style preferences. As it is the 80% of your custom logos and the main thing that comes in the notice.
Write about your interested style, and there is nothing unethical in mentioning your inspirational designs as long as the whole design is being replicated.
Reference your style based on some categories: if your business is for kids, then go for fun and goofy ideas. If it is related to home décor, keep your design classy and rich. If your business speaks arts, then make it the mixture of complex yet attractive; if it's modern or up to the fashion, then represent it with simple line and solid colors,
Explaining your style with colors and everything that's come under it is key to allowing your designer to reach your desired destination.
CONCLUSION: These are all the possible steps that you should add in your brief details while opting for the designer for your company's customize logo as it will surely help you bring out the best response from the designers and automatically a great visual representation of your brand.
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