A custom logo is a symbol specially designed to describe a brand, something which is different from all the others. Custom emblem has a lot of benefits that can make you different and attracts customers to you. The best thing about a symbol is its elements which can make the business easier to understand. The label you create will be used across different social media platforms.
A businesses symbol can be seen on different websites, social media applications, business cards and other places which is why it is important that whatever created is custom made that it can be resized for these different platforms and still be easily understood. You know how emblems work and where to use it but do you know what to do and what not to do when designing your brand identity.
If you don’t its fine because this blog is all about what you should and shouldn’t do when getting a symbol designed for a brand that it grows and attract those which can benefit your business.
DO’S: Know about your audience: One of the main things you need to know before working on your label is that who will see it or who is the target audience. Knowing this will help you create something tempting that can help engage the right customers. A lot of research goes into but still, this isn’t the where you have to pick the colour or font as there is still a chance that the audience won’t understand it. Before picking or designing anything you need to figure out your target audience. The way to do this is by studying about each user, you have to know what they like or hate. You need to do an in-depth search checking out everything before finalising the label or the customers won’t be interested in your products. This step takes the most time but is a very important one when designing a logo.
Custom logo is easy to understand: The main thing you need to work on before finalizing your brand identity is that it is easy to understand. The way to do it is by going for a specific font that can describe the brand to its audience. Not picking a specific font means going for something difficult to understand or could distract the audience from your message causing them to go for other firms with their queries. Every font can make the reader emotional or angry this depends on which font you are using. One benefit of creating a custom logo that you can create your very own font style that gives the brand a unique identity. With a font, the second thing you need to look into is its shape you use with your emblem. If the font is right but the shape is not centred or doesn’t define it you need to change something.
Work on taglines: The tagline is a phrase or saying commonly used for advertising or as a punch line for jokes. There are businesses all around who have different taglines that define their brand to the audience. If you want to use the tagline in your brand’s name make sure they are shorter than the business name or your symbol could feel crowded and making it difficult to understand brands message.
The best fonts that look great with your tagline include Helvetica, Trajan, Frutiger and many others. Want to show your creativity this is the where you can do it so make the firm’s name catchy and easy to remember to help it get the customer it needs. Let’s talk about some brands that have a tagline that is used instead of their names the best taglines include “Just Do it” by Nike and Apple’s “Think Different”. Don’ts: Changing the design: The thing you need to remember when working on a logo is that it is the brand's image and that it always has to remain the same. This is what you shouldn’t do when working on a brand logo. A new logo means the brand is new meaning not a lot of customers know about it. It is best if you are a new brand but not for something that is established or has the clientele.
You are only allowed to change minor details to give it a new look and making it look trendy and keep the customer interested and entice new customers. The only reason you are allowed to redesign your logo is if the company has a bad reputation or wrong customers are attracted to it which is effecting the businesses growth. The examples of companies that have changed include Dunkin Donuts, Uber and many others.
Not asking for opinions: Asking for opinions is the most important thing in whatever you do. After completing your customize logo the last thing you need to do is show it to other designers or friends to make sure that the message can be understood easily. Asking suggestion from others means getting a new perspective on your work which is important as there is a chance you could have missed something that they could see.
The logo that you are creating is more than a brands name it is what tell the customers about the brand message and its products and services to the customers. Any error in the logo means a bad impression for the business which could affect the business reputation. Opinions matter a lot as they can help find a new way to define the brand's message in a better way.
Follow Trends: Trends and things people like change every day so don’t follow them when creating a brand identity. Before the social media era, some trends lasted years but nowadays there is so much competition in being the best it makes people try different things causing the trend to change every day. So what do you do? The best thing to do is looking at creating your custom logo design.
One thing you can do is leave some space in between your logo and then follow the trends. The benefit in this is that if the trends change you can easily readjust the design to new trends and attract more customers to your brand. I would say don’t follow the current trends but if you want to just leave some space that it can be readjusted to the new ones.
Conclusion: These are the do and don’ts you need to know when getting a custom logos design or you might do a few mistakes that could affect the business reputation.
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