Take around to the market and look for the different brands; have you noticed anyone without a logo? No? That’s because there aren’t any. If anyone exists without it, there would be no recognition. It’s the face of the company and it also determines how the customer will perceive and understand your brand.
Some people believe that designing it is an easy task but surely it’s not. It is more than just a picture. You surely need careful premeditation and forethought to create it. For instance, we have seen it various times that business owners don’t even take a look at their logo when designing and gave all the matters to the designer that what we should avoid. Because the client focuses on is same as a designer, we can’t miss any of them.
Not have enough time while designing, reading this article would surely increase your understanding of the custom logo before you regret losing money and all the hard work.
Disclose your identity A “half bitten apple” “Swoosh” and “M” with a red background are all the logos of the renowned brands. I’m sure most of you will guess the brands correctly as they are on everyone’s mind, even if the names were not displayed.
So what makes them identifiable? It’s not anything other than their logo, as it serves as the basis for the entire narrative that the customers have built upon them.
Build Strong First Impression What’s the first thing that you noticed about a brand, is it the quality of the product or the customer service? Your answer would be neither of them because all these things are secondary to the customer. The first is not other than the perfectly designed logo as it is also the introduction to the target audience. If designed well, it can go far away that you can’t even imagine, as it holds the interest of the public and motivates them to acquire more information about the company.
Discern you from the race There might be 100 brands selling shoes but why always few of them are easy to recognize and even less of them sustain. Because their buy a logo is designed in a way that tells consumers they are unique and better than the competitor. A good design reflects who you are, and most importantly it should also distinguish you from everybody else. A good one should dare to be different as you will find thousands of competitions. Avoid overly embellish Buying logos are a symbol of identification, so it important that you keep it simple as it helps your customer to memorize it in just a glance. Everybody wants their target audience to instantly connect to the brand in just a first view towards it; it’s only possible if they design it according to the nature of the product
Let’s be honest the words are harder to memorize, where else the images are comparatively east to associate with a brand if the designs are perfect.
Conclusion Understanding things before you perform is important, but when it comes to designing a logo you need to do comprehensive study and knowledge because failure in designing means you are going to lose your money and brand too.
Comments